Creativity and business by Steve Jobs


Steve Jobs was one in its kind. What I mean by that is that he can't just be compared with anyone else. He breaks many patterns when we think of someone as a leader.

He saw things and people in 2 dimensions: they were either white or black. There weren't things in between.
In his eyes a person could have been either a genius or a total failure. Product or service could have been either perfect or total failure.

His approach to perfection and excellence in products he was creating made Apple the fastest growing innovative company.
Words: it can't be done, it's impossible, we can't do it, we can't improve it - didn't exist in his mind and vocabulary.

If you have any of the Apple's products you know what I mean when I write about perfection and excellence. These products:
  • not only look great (you are proud to have them),
  • they are easy to use (very intuitive)
  • they are high quality (made with good materials and advanced technology).

If you want to find out more about Steve Jobs, his passions, personality, his decision-making process, his friends and family, I highly recommend a book written by Walter Isaacson - Steve Jobs.

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