Business funding options: secured and unsecured business loans, venture capitalists

What are the pillars of successful business?
  1. Great products and/or services.
  2. Great customer service.
  3. Good accountant to take care of taxes.
  4. Good lawyer to advise on legal aspects of branding, secure transactions and selling.
  5. Sufficient funding to operate the business without unnecessarily delays.
First four points will not work without the fifth one taken care of. To understand that, have a look at some of the modern biggest companies. For example Apple. Steve Jobs and Steve Wozniak created first Apple computer in Job's family home garage. To grow and expand, to be able to sustain the business they had to look for funding options. During various stages of Apple's development, the company was funded by venture capitalists.

I gave this example to show you how important it is to have proper funding in place to keep your business running and to develop it. There are other ways to do it. You can borrow money from banks and among other options you can choose between secured and unsecured business loans.

Any funding method is good, providing that your business grows and brings more and more profit.

Creativity and business by Steve Jobs

Steve Jobs was one in its kind. What I mean by that is that he can't just be compared with anyone else. He breaks many patterns when we think of someone as a leader.

He saw things and people in 2 dimensions: they were either white or black. There weren't things in between.
In his eyes a person could have been either a genius or a total failure. Product or service could have been either perfect or total failure.

His approach to perfection and excellence in products he was creating made Apple the fastest growing innovative company.
Words: it can't be done, it's impossible, we can't do it, we can't improve it - didn't exist in his mind and vocabulary.

If you have any of the Apple's products you know what I mean when I write about perfection and excellence. These products:
  • not only look great (you are proud to have them),
  • they are easy to use (very intuitive)
  • they are high quality (made with good materials and advanced technology).

If you want to find out more about Steve Jobs, his passions, personality, his decision-making process, his friends and family, I highly recommend a book written by Walter Isaacson - Steve Jobs.

Can unsecured start up business loans get your business going

Staring your own business and being successful with it is a challenge. Apart from a good idea, you also need to know if what you want to offer is what actually others need. When this condition is met, you need to make sure that when the orders come, you have the proper payment and delivery system in place. Customers do not like to wait too long or to be forced to go through complicated procedures to finally order something.

If all that sounds very easy for you, you need also to realize that no matter the type of business: either traditional or internet one, you need funding to sustain the business growth.

Again, it can be easy if you have your own savings or family, which can financially support you. If not one of the options are unsecured start up business loans. They are usually easier to get than the secured ones providing that you chose the right company to help you with it.

How can personal word of mouth marketing benefit your company

Success of each big, medium, and small company is based on good branding, good leadership and team work (effective employee engagement). What is equally important is the company's mission statement and how it is put into action. Potential customers want to see that a particular firm can actually deliver what they promise. If such a company can be recommended without harming their own reputation. It is when personal word of mouth marketing starts.

There is nothing more powerful for a company's growth and success than being recommended by its customers to their friends and relatives. Research shows most people's choice is influenced greatly by recommendation of those whom they trust and follow their opinion as valuable.

How can it be achieved?
First make sure that you:
  1. offer quality products and services,
  2. have great customer service and
  3. that the customer's needs come first.

How important is employee engagement in company's success?

We hear a lot about good leadership, creativity, and vision. Particularly two names come to mind: Steve Jobs and his company Apple.

There is however one important question to ask: would Steve Jobs be able to succeed if he had to do everything alone or even if he had employees who wouldn't however engage themselves and wouldn't sacrifice themselves to finish certain projects and push them to the next level?

Certainly not! It is the whole point. It takes great leader and great team of people to achieve big goals, finish big projects, and bring more profits. Each employee engagement adds up to the company success. The great leader is able to motivate their employees to contribute the best they can to the company’s growth and success.